Every business tries to outshine the other to survive in this cut-throat competitive world. But the Google along with other major search engines decide the fate of the websites. They assign different rankings to websites and decide which websites should rank in the top 10 list for their niche keywords. Hence, all webmasters make efforts to please search engines with several SEO techniques. Though link building is one of the best techniques in this regard but basic link building techniques have now become obsolete.