Website design plays a pivotal role in the visual appeal of website. A well constructed website attracts visitors to the site and market its products. This can go along way in promoting the site in general and the business in particular. The most significant feature of a website is its precision and how one can use the website. There are a number of distinctive features which distinguishes a successful ecommerce site from the other average ones.
1. Keep the site simple and clear.
The basic goal of any website is to create business and hence the graphics and the text should cater to everyone visiting the site and hence bringing them closer to buying the product.
2. Easy navigation.
The linking of ecommerce sites should be through images and not texts .This will make a user easily spot the different areas of the website to which he/she wants to go.
3. Check links.
The links should be checked to see if they work properly. There is nothing as disturbing as clicking on a link and then it gives an error result.
4. Simple language.
The language should be simple and easy to understand as you’ll be communicating with the average population which is not very advanced in their language skills.
5. Company’s logo and homepage.
A logo will easily identify the brand of the product and set it apart from the others. The homepage should be as attractive as possible as it is the first stop for new visitors.
6. Excellent customer service.
Since the customer is the king all the website design should be geared towards the customer. There should be a contacts section, a frequently asked questions page, a complaints and suggestions box all in the name of improving the company’s customer’s experience.
Don’ts
1. Graphics and animation should be kept to a minimum. This will make it easy to download necessary items and making the loading of the page faster.
2. Do not use frames
Since frames are not in demand nowadays you should avoid them. Flash should also be avoided as it adds to download time.
3. Include links.
Links lead you to the various sections of the website and so they will lead the customer to the areas that they need.
4. Create fast websites.
Web users get irritated easily and one of the irritants is a slow website. A page that takes time to load will quickly drive away visitors from the website.
5. Avoid showing that your website is under construction.
Though websites require constant updates you should find an appropriate time to upgrade them. You can upgrade them during odd hours when the number of visitors is at the minimal.
6. Do not use email addresses with a private policy.
This discourages users from sending mail to you as they are not sure whether there mail be filtered.
7. Focus on security.
If your website is going to involve real-time paying for goods and services include a secure form of payment. The data security should be of utmost importance as payment details of clients are a very private affair more so when credit cards are involved.
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