Product Description
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Brian D. Edwards, Senior Vice President, North American Sales, IKON Office Solutions – “Driving Profitable Growth” Gary Wright, Executive Vice President, Sales, Marketing, and Corporate Development, Omnicell, Inc. – “A Health Care Perspective” David Marriott, Senior Vice President, Global and Field Sales, Marriott International, Inc. – “Selling the Way the Customer Wants to Buy” Mike Salzberg, Senior Vice President, U.S. Sales, Campbell Sales Company – “Executional Excellence” Daniel Sheahan, Executive Vice President, Sales, Concord Communications – “Making a Direct Financial Impact” Greg D’Alba, Chief Operating Officer, Advertising Sales and Marketing, CNN- “A Focus on Brand Image”
Succeeding as a Sales Executive: Sales VPs from the World’s Leading Companies on Knowing Your Customer, Driving Profitability, and Building a Strong Team
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